Bluesky Insights

Bluesky Insights is a free web-based analytics tool for the Bluesky social network.

URL

https://bskyinsights.com

Description

Bluesky Insights is a free web-based analytics platform designed specifically for the Bluesky social network. It provides detailed insights into user activity, engagement trends, and content themes without requiring account authentication. Think of it like a “Social Blade” for Bluesky: a third-party website that lets anyone plug in a publicly available Bluesky handle to see at-a-glance metrics and in-depth data visualizations.

Features

Overview Metrics

  • Total Posts, Following, Followers: A quick snapshot of overall activity and reach.

  • Average Likes, Reposts, Replies: High-level engagement averages to gauge how each post typically performs.

  • Favorite Hashtag & Emoji: Identifies which hashtag or emoji appears most often in your posts.

  • Most Active Day: Pinpoints the single day with the highest posting volume.

A Bluesky Insights dashboard view for Bellingcat’s account, showing key metrics like total posts, followers, average likes, and favorite hashtag (#RightsCon).

Engagement Rate

  • Shows likes, reposts, quotes, and replies over a selected time range (e.g., last 7 days).

  • Includes easy-to-read charts for spotting engagement spikes and trends.

A 7-day engagement overview, visualizing likes, reposts, quotes, and replies, along with total posts and average interactions.

Posts Breakdown by Type

  • Pie chart illustrating the proportion of original posts, reposts, quotes, and replies.

  • Quickly see if you’re more of a content creator, curator, or conversationalist.

A pie chart from Bluesky Insights illustrating the user’s post distribution (posts, reposts, quotes, replies), with ‘Active Dialoguer’ highlighting that 68% of engagement comes from direct replies.

Word Cloud

  • Automatically generates a cloud of frequently used words and hashtags in your posts. (The download feature will save it as a *.png file without watermarks.)

  • Helps reveal dominant themes, topics, or campaigns the user engages with most.

A snapshot of frequently used words from Bellingcat's Bluesky posts, with ‘research,’ ‘open,’ and ‘source’ standing out as prominent themes.

Top Post

  • Identifies best-performing post, based on likes, reposts, replies, or other interactions.

Bellingcat’s top-performing Bluesky post, highlighting their new flight-tracking project for Guantanamo Bay, garnered significant engagement through likes, reposts, and quotes.

Posts Activity by Hour

  • Bar chart showing posting times across a 24-hour period.

  • From an open source research standpoint, seeing peak posting times can hint at a user’s likely time zone or routine and help pinpoint when they’re most responsive to events. This allows researchers to focus their monitoring efforts during the most active windows, improving real-time data collection and analysis

Hourly posting distribution for this Bluesky account, highlighting a pronounced activity peak in the late afternoon.

Open Source Research Applications

  • Profile Monitoring: Analyze public figures, organizations, or suspicious accounts for posting habits and engagement trends.

  • Disinformation Tracking: Detect potential “coordinated” engagement patterns or sudden spikes in follower counts.

  • Narrative Analysis: Examine common themes and keywords across user-generated content.

  • Comparative Analysis: Compare multiple Bluesky accounts to identify similarities in timing, content, or engagement trends.

By enabling analytics on Bluesky profiles, Bluesky Insights can provide valuable insights for researchers, journalists, and analysts investigating interactions or influence within this decentralized platform.

Cost

Level of difficulty

Requirements

  • No sign-up or login required.

  • Works with any modern web browser (Chrome, Firefox, Safari, etc.).

  • Bluesky handle for the target profile (e.g., @username.bsky.social).

Limitations

  • Bluesky-Only Scope: The tool is limited to analyzing Bluesky profiles; it does not support other social networks like Twitter/X or Mastodon.

  • No Network Graphs: Follower/following relationships are displayed numerically, but there is no built-in visualization of social network links.

Ethical Considerations

  • Respect User Privacy: Although data is public, users may not expect deep analytics done based on their data.

  • Avoid Misuse: Use responsibly for legitimate open source research purposes.

Guides and articles

OSINT Resources on Bluesky: OSINT Combine Guide

Tool provider

Independent developer "Sahaj" (@iamsahaj.xyz; Gurugram, India)

Advertising Trackers

Page maintainer

Martin Sona

Last updated

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